International Marketing Review

Publisher： Emerald Group Publishing Ltd

Founded in： 1983

Total resources： 117

E-ISSN： 1758-6763

ISSN： 0265-1335

Subject： F7 Trade Economy

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International Marketing Review

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International brands in emerging markets: the myths of segmentation

International Marketing Review , Vol. 32, Iss. 6, 2015-11 , pp. 783-796

Emerald Group Publishing Ltd

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Cross-cultural research in international marketing: clearing up some of the confusion

International Marketing Review , Vol. 32, Iss. 6, 2015-11 , pp. 646-662

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Enhancing market exchanges at the base of the pyramid

International Marketing Review , Vol. 32, Iss. 6, 2015-11 , pp. 762-782

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Antecedents to export information generation: a cross-national study

International Marketing Review , Vol. 32, Iss. 6, 2015-11 , pp. 732-761

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Export relational governance and control mechanisms

International Marketing Review , Vol. 32, Iss. 6, 2015-11 , pp. 627-645

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Testing the revisited Uppsala model: does insidership improve international performance?

International Marketing Review , Vol. 32, Iss. 6, 2015-11 , pp. 686-712

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The brand origin meaning transfer model (BOMT): an integrative theoretical model

International Marketing Review , Vol. 32, Iss. 6, 2015-11 , pp. 713-731

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An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification

International Marketing Review , Vol. 32, Iss. 6, 2015-11 , pp. 663-685

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Which cues cause consumers to perceive brands as more global? A conjoint analysis

International Marketing Review , Vol. 32, Iss. 6, 2015-11 , pp. 606-626

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How do business-level strategies affect multiple market servicing modes in the foreign country?

By Li Nicolas,Dimitratos Pavlos in (2014)

International Marketing Review , Vol. 31, Iss. 5, 2014-09 , pp. 526-546

Emerald Group Publishing Ltd

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