Author: Colleran John F.
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.19, Iss.5, 1993-12, pp. : 17-31
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Approaches to small firm marketing: A critique
European Journal of Marketing, Vol. 32, Iss. 1-2, 1998-01 ,pp. :
By Hannon Paul D Atherton Andrew
Journal of Small Business and Enterprise Development, Vol. 5, Iss. 2, 1998-02 ,pp. :
By Hill Jimmy McGowan Pauric Drummond Paula
Qualitative Market Research: An International Journal, Vol. 2, Iss. 2, 1999-02 ,pp. :