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Emerald Group Publishing Ltd

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Research into small firm marketing: a contextual stepwise approach

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Qualitative Market Research: An International Journal, Vol. 2, Iss. 2, 1999-02 ,pp. : 135-146

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A resource-based view of the small firm: Using a qualitative approach to uncover small firm resources

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Qualitative Market Research: An International Journal, Vol. 10, Iss. 4, 2007-09 ,pp. : 390-402

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Some Exploratory Models for Assessing Small Firms' Marketing Performance (A Qualitative Approach)

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European Journal of Marketing, Vol. 24, Iss. 11, 1990-11 ,pp. : 8-51

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Approaches to small firm marketing: A critique

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