Author: Gluckman Robert L.
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.20, Iss.6, 1986-08, pp. : 21-35
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
A Consumer Approach to Branded Wines
European Journal of Marketing, Vol. 24, Iss. 4, 1990-04 ,pp. :
Personality and Consumer Behaviour: An Operational Approach
European Journal of Marketing, Vol. 27, Iss. 8, 1993-09 ,pp. :