Integrated approach to understanding consumer behavior at bottom of pyramid

Author： Subrahmanyan Saroja Gomez-Arias J. Tomas

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.25, Iss.7, 2008-10, pp. : 402-412

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

An integrated framework to serve the bottom of pyramid

By Deb Madhurima

International Journal of Business and Globalisation, Vol. 11, Iss. 2, 2013-07 ,pp. : 171-186

Inderscience Publishers

Access to resources Recommend Favorite

Franchising at the Bottom of the Pyramid (BOP): an alternative distribution approach

By Chikweche Tendai Fletcher Richard

The International Review of Retail, Distribution and Consumer Research, Vol. 21, Iss. 4, 2011-09 ,pp. : 343-360

Routledge Ltd

Access to resources Recommend Favorite

The quest for the fortune at the bottom of the pyramid: potential and challenges

By Pitta Dennis A. Guesalaga Rodrigo Marshall Pablo

Journal of Consumer Marketing, Vol. 25, Iss. 7, 2008-10 ,pp. : 393-401

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Family purchase decision making at the bottom of the pyramid

By Chikweche Tendai Stanton John Fletcher Richard

Journal of Consumer Marketing, Vol. 29, Iss. 3, 2012-04 ,pp. : 202-213

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing at the bottom of pyramid: market attractiveness and strategic requirements

By Chikweche Tendai

Marketing Intelligence & Planning, Vol. 31, Iss. 7, 2013-10 ,pp. : 764-787

Emerald Group Publishing Ltd

Access to resources Recommend Favorite