Patterns of Brand Loyalty: Their Determinants and Their Role for Leading Brands

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.20, Iss.3-4, 1993-12, pp. : 81-109

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The influence of price and brand loyalty on store brands versus national brands

By Rondán Cataluña Francisco García Antonio Phau Ian

The International Review of Retail, Distribution and Consumer Research, Vol. 16, Iss. 4, 2006-09 ,pp. : 433-452

Routledge Ltd

Access to resources Recommend Favorite

Uncovering attribute-based determinants of loyalty in cigarette brands

By Krystallis Athanasios

Journal of Product and Brand Management, Vol. 22, Iss. 2, 2013-04 ,pp. : 104-117

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

By Liu Fang Li Jianyao Mizerski Dick Soh Huangting

European Journal of Marketing, Vol. 46, Iss. 7-8, 2012-07 ,pp. : 922-937

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand loyalty and the role of hedonic value

By Kuikka Anna Laukkanen Tommi

Journal of Product and Brand Management, Vol. 21, Iss. 7, 2012-10 ,pp. : 529-537

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Determinants of habitual behavior for national and leading brands in China

By Lin M.Y. Chang L.H.

Journal of Product and Brand Management, Vol. 12, Iss. 2, 2003-04 ,pp. : 94-107

Emerald Group Publishing Ltd

Access to resources Recommend Favorite