Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

Author: Liu Fang   Li Jianyao   Mizerski Dick   Soh Huangting  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.46, Iss.7-8, 2012-07, pp. : 922-937

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Abstract