Neural Networks in Marketing: Modelling Consumer Responses to Advertising Stimuli

Author: Curry Bruce   Moutinho Luiz  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.27, Iss.7, 1993-08, pp. : 5-20

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract