Author: Chan Ricky Y.K.
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.22, Iss.4, 2004-06, pp. : 427-437
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Consumer Response to Corporate Environmental Advertising
By Davis Joel J
Journal of Consumer Marketing, Vol. 11, Iss. 2, 1994-02 ,pp. :