Speed to Global Markets: An Empirical Prediction of New Product Success in the Ethical Pharmaceutical Industry

Author: Yeoh Poh-Lin  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.28, Iss.11, 1994-11, pp. : 29-49

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract