Assessing Marketing in Small and Medium-sized Enterprises

Author： Fuller Peter B  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.28, Iss.12, 1994-12, pp. : 34-49

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Marketing in small and medium sized enterprises

By Simpson Mike   Padmore Jo   Taylor Nick   Frecknall-Hughes Jane  

International Journal of Entrepreneurial Behaviour and Research, Vol. 12, Iss. 6, 2006-11 ,pp. : 361-387

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Export marketing information-gathering and processing in small and medium-sized enterprises

By Williams Jasmine E.M.  

Marketing Intelligence & Planning, Vol. 24, Iss. 5, 2006-08 ,pp. : 477-492

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An analysis of marketing programmes adopted by regional small and medium-sized enterprises

By Parrott Guy   Roomi Muhammad Azam   Holliman David  

Journal of Small Business and Enterprise Development, Vol. 17, Iss. 2, 2010-01 ,pp. : 184-203

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

IT readiness in small and medium-sized enterprises

By Haug Anders   Pedersen Søren Graungaard   Arlbjørn Jan Stentoft  

Industrial Management & Data Systems, Vol. 111, Iss. 4, 2011-04 ,pp. : 490-508

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The role of the marketing function in small and medium sized enterprises

By Walsh Michael F.   Lipinski John  

Journal of Small Business and Enterprise Development, Vol. 16, Iss. 4, 2009-10 ,pp. : 569-585

Emerald Group Publishing Ltd

Access to resources Recommend Favorite