On-line focus groups: conceptual issues and a research tool

Author： Montoya-Weiss Mitzi M.   Massey Anne P.   Clapper Danial L.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.32, Iss.7-8, 1998-08, pp. : 713-723

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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