Using focus groups as a consumer research tool

ISSN： 1355-2538

Source： Journal of Marketing Practice: Applied Marketing Science, Vol.5, Iss.4, 1999-04, pp. : 102-105

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

"Focus groups in cyberspace": using the Internet for qualitative research

By O'Connor Henrietta Madge Clare

Qualitative Market Research: An International Journal, Vol. 6, Iss. 2, 2003-02 ,pp. : 133-143

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

On-line focus groups: conceptual issues and a research tool

By Montoya-Weiss Mitzi M. Massey Anne P. Clapper Danial L.

European Journal of Marketing, Vol. 32, Iss. 7-8, 1998-08 ,pp. : 713-723

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Using ethnography in strategic consumer research

By Elliott Richard Jankel-Elliott Nick

Qualitative Market Research: An International Journal, Vol. 6, Iss. 4, 2003-12 ,pp. : 215-223

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Using an ANN-approach for analyzing focus groups

By Schmidt Marcus

Qualitative Market Research: An International Journal, Vol. 4, Iss. 2, 2001-04 ,pp. : 100-112

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Forget the focus groups and Delphi studies: A new tool for predicting market success of innovative products

Strategic Direction, Vol. 21, Iss. 9, 2005-09 ,pp. : 18-20

Emerald Group Publishing Ltd

Access to resources Recommend Favorite