Strategic groups analysis (SGA) as a tool for strategic marketing

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.33, Iss.5-6, 1999-05, pp. : 548-569

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Dynamic analysis of competition in marketing Strategic groups in Spanish banking

By Ruíz Francisco José Más

European Journal of Marketing, Vol. 32, Iss. 3-4, 1998-03 ,pp. : 252-278

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Dynamic analysis of competition in marketing: strategic groups in Spanish banking

By Ruíz Francisco José Más

The International Journal of Bank Marketing, Vol. 17, Iss. 5, 1999-05 ,pp. : 233-250

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Subtle strategic insights from strategic groups analysis

By Flavian Carlos Haberberg Adrian Polo Yolanda

Journal of Strategic Marketing, Vol. 7, Iss. 2, 1999-06 ,pp. : 89-106

Routledge Ltd

Access to resources Recommend Favorite

Strategic group analysis in strategic marketing: an application to Spanish savings banks

By Ruíz Francisco José Más

Marketing Intelligence & Planning, Vol. 16, Iss. 4, 1998-04 ,pp. : 277-286

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The globalization of Tesla Motors: a strategic marketing plan analysis

By Mangram Myles Edwin

Journal of Strategic Marketing, Vol. 20, Iss. 4, 2012-07 ,pp. : 289-312

Routledge Ltd

Access to resources Recommend Favorite