Author: Grønhaug Kjell
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.36, Iss.3, 2002-04, pp. : 364-372
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Knowledge Management in Marketing
The Marketing Review, Vol. 3, Iss. 1, 2002-09 ,pp. :
Modelling in Marketing: Explicating Subjective Knowledge
European Journal of Marketing, Vol. 15, Iss. 7, 1993-12 ,pp. :