In search of relevance and rigour for research in marketing

By Katsikeas Constantine S   Robson Matthew J   Hulbert James M  

Marketing Intelligence & Planning, Vol. 22, Iss. 5, 2004-05 ,pp. : 568-578

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing management and marketing research

By Levy Sidney J.  

Journal of Marketing Management, Vol. 28, Iss. 1-2, 2012-02 ,pp. : 8-13

Routledge Ltd

Access to resources Recommend Favorite

Mind the gap: The relevance of marketing education to marketing practice

By Stringfellow Lindsay   Ennis Sean   Brennan Ross   Harker Michael John  

Marketing Intelligence & Planning, Vol. 24, Iss. 3, 2006-04 ,pp. : 245-256

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

"I don't know much about art, but I know what I like": resonance, relevance and illumination as assessment criteria for marketing research and scholarship

By Halliday Sue  

Marketing Intelligence & Planning, Vol. 17, Iss. 7, 1999-07 ,pp. : 354-362

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Equivalence of survey data: relevance for international marketing

By van Herk Hester   Poortinga Ype H   Verhallen Theo M.M.  

European Journal of Marketing, Vol. 39, Iss. 3-4, 2005-03 ,pp. : 351-364

Emerald Group Publishing Ltd

Access to resources Recommend Favorite