Author: Myers Matthew B Cavusgil S Tamer Diamantopoulos Adamantios
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.36, Iss.1-2, 2002-02, pp. : 159-188
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract