Antecedents and actions of export pricing strategy: A conceptual framework and research propositions

Author: Myers Matthew B   Cavusgil S Tamer   Diamantopoulos Adamantios  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.36, Iss.1-2, 2002-02, pp. : 159-188

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Abstract