Journal of the Academy of Marketing Science

Publisher： Springer Publishing Company

Founded in： 1973

Total resources： 7

E-ISSN： 1552-7824

ISSN： 0092-0703

Subject： F7 Trade Economy

Favorite

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Journal of the Academy of Marketing Science

Menu

Receiver responses to rewarded referrals: the motive inferences framework

By Verlegh Peeter,Ryu Gangseog,Tuk Mirjam,Feick Lawrence in (2013)

Journal of the Academy of Marketing Science , Vol. 41, Iss. 6, 2013-11 , pp. 669-682

Springer Publishing Company

Abstract Access to resources Recommend Favorite

The effects of company offshoring strategies on consumer responses

By Grappi Silvia,Romani Simona,Bagozzi Richard in (2013)

Journal of the Academy of Marketing Science , Vol. 41, Iss. 6, 2013-11 , pp. 683-704

Springer Publishing Company

Abstract Access to resources Recommend Favorite

Human brands and mutual choices: an investigation of the marketing assistant professor job market

By Zamudio César,Wang Yu,Haruvy Ernan in (2013)

Journal of the Academy of Marketing Science , Vol. 41, Iss. 6, 2013-11 , pp. 722-736

Springer Publishing Company

Abstract Access to resources Recommend Favorite

It’s a matter of congruence: How interpersonal identification between sales managers and salespersons shapes sales success

By Ahearne Michael,Haumann Till,Kraus Florian,Wieseke Jan in (2013)

Journal of the Academy of Marketing Science , Vol. 41, Iss. 6, 2013-11 , pp. 625-648

Springer Publishing Company

Abstract Access to resources Recommend Favorite

Building an innovation base: exploring the role of acquisition behavior

By Mishra Saurabh,Slotegraaf Rebecca in (2013)

Journal of the Academy of Marketing Science , Vol. 41, Iss. 6, 2013-11 , pp. 705-721

Springer Publishing Company

Abstract Access to resources Recommend Favorite

Demand-side inertia factors and their benefits for innovativeness

By Stanko Michael,Bohlmann Jonathan,Molina-Castillo Francisco-Jose in (2013)

Journal of the Academy of Marketing Science , Vol. 41, Iss. 6, 2013-11 , pp. 649-668

Springer Publishing Company

Abstract Access to resources Recommend Favorite

An introspective examination of single-unit versus multi-unit franchisees

By Dant Rajiv in (2013)

Journal of the Academy of Marketing Science , Vol. 41, Iss. 4, 2013-07 , pp. 473-496

Springer Publishing Company

Abstract Access to resources Recommend Favorite

Selling financial services: the effect of consumer product knowledge and salesperson commission on consumer suspicion and intentions

By DeCarlo Thomas in (2013)

Journal of the Academy of Marketing Science , Vol. 41, Iss. 4, 2013-07 , pp. 418-435

Springer Publishing Company

Abstract Access to resources Recommend Favorite

Managerial decision making in customer management: adaptive, fast and frugal?

By Bauer Johannes in (2013)

Journal of the Academy of Marketing Science , Vol. 41, Iss. 4, 2013-07 , pp. 436-455

Springer Publishing Company

Abstract Access to resources Recommend Favorite

Erratum to: An introspective examination of single-unit versus multi-unit franchisees

By Dant Rajiv in (2013)

Journal of the Academy of Marketing Science , Vol. 41, Iss. 4, 2013-07 , pp. 497-500

Springer Publishing Company

Abstract Access to resources Recommend Favorite

Previous 1 2 3 4 5 6 Next Display item(s) per page Total 56 item(s)