Market orientation in service: A review and analysis

Author: Esteban Águeda   Millán Ángel   Molina Arturo   Martín-Consuegra David  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.36, Iss.9-10, 2002-10, pp. : 1003-1021

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Abstract