How does market orientation contribute to service firm performance?: An examination of alternative mechanisms

Author： Matear Sheelagh   Osborne Phil   Garrett Tony   Gray Brendan J.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.36, Iss.9-10, 2002-10, pp. : 1058-1075

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