Author: Kasper Hans
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.36, Iss.9-10, 2002-10, pp. : 1047-1057
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Market-oriented value creation in service firms
By McNaughton Rod B. Osborne Phil Imrie Brian C.
European Journal of Marketing, Vol. 36, Iss. 9-10, 2002-10 ,pp. :
Cultural domination: the key to market-oriented culture?
European Journal of Marketing, Vol. 32, Iss. 3-4, 1998-03 ,pp. :