Delaying the inevitable?: The effects of "time to think" on responses to innovative concepts

Author： Morris Leigh   Abrams Dominic   Moura Georgina Randsley de   Durlach Paula  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.37, Iss.10, 2003-11, pp. : 1440-1456

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