Author: Tregear Angela
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.37, Iss.11-12, 2003-11, pp. : 1621-1635
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Market Orientation and Firm Value
By McNaughton Rod B. Osborne Phil Morgan Robert E. Kutwaroo Gopal
Journal of Marketing Management, Vol. 17, Iss. 5-6, 2001-06 ,pp. :
From market orientation to brand orientation in the public sector
Journal of Marketing Management, Vol. 29, Iss. 9-10, 2013-07 ,pp. :