Market orientation and design orientation: a management model

Author: Moll Isa   Montaña Jordi   Guzmán Francisco   Parellada Francesc Solé  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.23, Iss.9-10, 2007-11, pp. : 861-876

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Abstract