Futures dilemmas for marketers: can stakeholder analysis add value?

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.39, Iss.9-10, 2005-09, pp. : 978-997

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Asset allocation: can technical analysis add value?

By Zhou Guofu

International Journal of Portfolio Analysis and Management, Vol. 1, Iss. 1, 2012-05 ,pp. : 43-58

Inderscience Publishers

Access to resources Recommend Favorite

What Marketers Can Learn from the Tin Man

By Dubinsky Alan J.

Journal of Services Marketing, Vol. 8, Iss. 2, 1994-06 ,pp. : 36-45

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How marketers can respond to recession and turbulence

By Kotler Philip Caslione John A.

Journal of Customer Behaviour, Vol. 8, Iss. 2, 2009-06 ,pp. : 187-191

Westburn Publishers Ltd

Access to resources Recommend Favorite

A cultural analysis of Japanese tourists: challenges for tourism marketers

By Reisinger Yvette Turner Lindsay

European Journal of Marketing, Vol. 33, Iss. 11-12, 1999-11 ,pp. : 1203-1227

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A stakeholder perspective of the value proposition concept

By Frow Pennie Payne Adrian

European Journal of Marketing, Vol. 45, Iss. 1-2, 2011-02 ,pp. : 223-240

Emerald Group Publishing Ltd

Access to resources Recommend Favorite