![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Mitussis Darryn O'Malley Lisa Patterson Maurice
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.40, Iss.5-6, 2006-05, pp. : 572-589
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Relationship marketing and CRM: a financial services case study
Journal of Strategic Marketing, Vol. 12, Iss. 2, 2004-06 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)