Porter's generic strategies: a re-interpretation from a relationship marketing perspective

ISSN： 1469-347X

Source： The Marketing Review, Vol.7, Iss.4, 2007-12, pp. : 369-383

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Porter's generic strategies as applied toward e-tailers post-Leegin

By Collins Marianne K. Winrow Brian

Journal of Product and Brand Management, Vol. 19, Iss. 4, 2010-01 ,pp. : 306-311

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Money Supply and Prices: A Re-Interpretation

By Sundrum R. M.

Bulletin of Indonesian Economic Studies, Vol. 9, Iss. 3, 1973-11 ,pp. : 73-86

Routledge Ltd

Access to resources Recommend Favorite

Epistemology of Relationship Marketing Strategies: An Instance From Online Travel Industry

International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol. 9, Iss. 3, 2018-07 ,pp. : 1-12

IGI Global_journal

Access to resources Recommend Favorite

Generic marketing strategies for small and medium-sized enterprises – conceptual framework and examples from Asia

By Lee Khai Sheang Lim Guan Hua Tan Soo Jiuan Wee Chow Hou

Journal of Strategic Marketing, Vol. 9, Iss. 2, 2001-06 ,pp. : 145-162

Routledge Ltd

Access to resources Recommend Favorite

Governance, Entry Barriers, Upgrading: A Re-Interpretation of Some GVC Concepts from the Experience of African Clothing Exports

By Gibbon Peter

Competition & Change, Vol. 12, Iss. 1, 2008-03 ,pp. : 29-48

Maney Publishing

Access to resources Recommend Favorite