Brand community of convenience products: new forms of customer empowerment ‐ the case "my Nutella The Community"

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.40, Iss.9-10, 2006-09, pp. : 1087-1105

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Application of a new brand monitoring strategy to grocery products at a convenience store

By Murahara Akemi Sandoh Hiroaki

Marketing Intelligence & Planning, Vol. 18, Iss. 2, 2000-02 ,pp. : 87-95

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer community and co-creation: a case study

By Rowley Jennifer Kupiec-Teahan Beata Leeming Edward

Marketing Intelligence & Planning, Vol. 25, Iss. 2, 2007-04 ,pp. : 136-146

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand communities: loyal to the community or the brand?

By Marzocchi Gianluca Morandin Gabriele Bergami Massimo

European Journal of Marketing, Vol. 47, Iss. 1-2, 2013-02 ,pp. : 93-114

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand Meaning Negotiation and the Role of the Online Community: A Mini Case Study

By Broderick A. MacLaran P. Ma P-Y.

Journal of Customer Behaviour, Vol. 2, Iss. 1, 2003-03 ,pp. : 75-103

Westburn Publishers Ltd

Access to resources Recommend Favorite

The impact of customer-company identification on consumer reactions to new corporate initiatives: The case of brand extensions

By Ashraf Rohail Merunka Dwight

Marketing Intelligence & Planning, Vol. 31, Iss. 5, 2013-07 ,pp. : 489-507

Emerald Group Publishing Ltd

Access to resources Recommend Favorite