Customer community and co-creation: a case study

Author： Rowley Jennifer   Kupiec-Teahan Beata   Leeming Edward  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.25, Iss.2, 2007-04, pp. : 136-146

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consumer co-creation and new product development: a case study in the food industry

By Filieri Raffaele  

Marketing Intelligence & Planning, Vol. 31, Iss. 1, 2013-01 ,pp. : 40-53

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer and employee co-creation of radical service innovations

By Hartline Michael D.  

Journal of Services Marketing, Vol. 29, Iss. 2, 2015-04 ,pp. : 112-123

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Store experience and co-creation: the case of temporary shop

By Spena Tiziana Russo   Caridà Angela   Colurcio Maria   Melia Monia  

International Journal of Retail & Distribution Management, Vol. 40, Iss. 1, 2012-01 ,pp. : 21-40

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer participation in online co-creation experience: the role of e-service quality

By Elsharnouby Tamer H.   Mahrous Abeer A.  

Journal of Research in Interactive Marketing, Vol. 9, Iss. 4, 2015-10 ,pp. : 313-336

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

What drives the customer of world's largest market to participate in value co-creation?

By Bharti Kumkum   Agrawal Rajat   Sharma Vinay  

Marketing Intelligence & Planning, Vol. 32, Iss. 4, 2014-05 ,pp. : 413-435

Emerald Group Publishing Ltd

Access to resources Recommend Favorite