Enhancing consumer empowerment

Author: Wright Len Tiu   Newman Andrew   Dennis Charles  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.40, Iss.9-10, 2006-09, pp. : 925-935

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract