Analysing firms' failures as determinants of consumer switching intentions: The effect of moderating factors

Author: Ant¾n Carmen   Camarero Carmen   Carrero Mirtha  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.41, Iss.1-2, 2007-01, pp. : 135-158

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Abstract