Positioning of retail stores in Central and Eastern European accession states: Standardization versus adaptation

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.41, Iss.3-4, 2007-04, pp. : 292-306

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Standardization versus adaptation of international advertising strategies: Towards a framework

By Papavassiliou Nikolaos Stathakopoulos Vlasis

European Journal of Marketing, Vol. 31, Iss. 7, 1997-07 ,pp. : 504-527

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Manufacturer-owned retail stores

By Wang Yusong

Marketing Letters, Vol. 20, Iss. 2, 2009-06 ,pp. : 107-124

Springer Publishing Company

Access to resources Recommend Favorite

Fiscal policy in central and Eastern Europe: what happened in the run-up to EU accession?

By Lewis John

International Economics and Economic Policy, Vol. 4, Iss. 1, 2007-04 ,pp. : 15-31

Springer Publishing Company

Access to resources Recommend Favorite

Pricing accuracy at grocery stores and other retail stores using scanners

By Clodfelter Guy Richard

International Journal of Retail & Distribution Management, Vol. 26, Iss. 11, 1998-11 ,pp. : 412-420

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

International Positioning: Japanese Department Stores in Hong Kong

By McGoldrick Peter J. Ho Sandy S.L.

European Journal of Marketing, Vol. 26, Iss. 8-9, 1992-08 ,pp. : 61-73

Emerald Group Publishing Ltd

Access to resources Recommend Favorite