Where does the logistic regression analysis stand in marketing literature?: A comparison of the market positioning of prominent marketing journals

Author： Akinci Serkan   Kaynak Erdener   Atilgan Eda   Aksoy Safak  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.41, Iss.5-6, 2007-06, pp. : 537-567

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