Scales in services marketing research: a critique and way forward

Author: Gilmore Audrey   McMullan Rosalind  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.43, Iss.5-6, 2009-05, pp. : 640-651

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract