Gender differences in supermarket choice: An expositional analysis in the presence of ignorance using CaRBS

Author: Beynon Malcolm J.   Moutinho Luiz   Veloutsou Cleopatra  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.44, Iss.1-2, 2010-01, pp. : 267-290

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Abstract