Critically divided?: How marketing educators perceive undergraduate programmes in the UK

Author： Tregear Angela   Dobson Suzanne   Brennan Mary   Kuznesof Sharron  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.44, Iss.1-2, 2010-01, pp. : 66-86

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