Communicating charity successes across cultures: Highlighting individual or collective achievement?

Author： Laufer Daniel   Silvera David H.   McBride J. Brad   Schertzer Susan M.B.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.44, Iss.9-10, 2010-01, pp. : 1322-1333

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