![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Svendsen Mons Freng Haugland Sven A. Grønhaug Kjell Hammervoll Trond
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.45, Iss.4, 2011-04, pp. : 513-530
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Product maturity and marketing strategy
By Mason R.S.
European Journal of Marketing, Vol. 10, Iss. 1, 1993-12 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
The Basics of Marketing Strategy: Where is the Customer?
Journal of Customer Behaviour, Vol. 5, Iss. 3, 2006-12 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)