Marketing strategy and customer involvement in product development

Author： Svendsen Mons Freng   Haugland Sven A.   Grønhaug Kjell   Hammervoll Trond  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.45, Iss.4, 2011-04, pp. : 513-530

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