Author: Lagrosen Stefan
Publisher: Emerald Group Publishing Ltd
ISSN: 1460-1060
Source: European Journal of Innovation Management, Vol.8, Iss.4, 2005-04, pp. : 424-436
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
NEW PRODUCT DEVELOPMENT IN SOCIAL MARKETING
By Deshpande Sameer Rothschild Michael Brooks Richard
Social Marketing Quarterly, Vol. 10, Iss. 3-4, 2004-10 ,pp. :