Social marketing, individual responsibility and the "culture of intoxication"

Author： Szmigin Isabelle   Bengry-Howell Andrew   Griffin Christine   Hackley Chris   Mistral Willm  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.45, Iss.5, 2011-05, pp. : 759-779

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