Author： Randle Melanie Dolnicar Sara
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.45, Iss.5, 2011-05, pp. : 739-758
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Antecedents and consequences of self-congruity
By Roy Rajat Rabbanee Fazlul K.
European Journal of Marketing, Vol. 49, Iss. 3-4, 2015-04 ,pp. :
Access to resources
Recommend
Product Ownership as a Moderator of Self-Congruity Effects
By Barone M.J.
Marketing Letters, Vol. 10, Iss. 1, 1999-02 ,pp. :
Loyalty and luxury brands: The role of self-congruity constructs
Strategic Direction, Vol. 29, Iss. 2, 2013-01 ,pp. :