The role of other customer effect in corporate marketing: Its impact on corporate image and consumer-company identification

Author： Karaosmanoglu Elif   Bas Ayse Banu Elmadag   Zhang Jingyun (Kay)  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.45, Iss.9-10, 2011-09, pp. : 1416-1445

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