Corporate social responsibility brand leadership: a multiple case study

Author： Lindgreen Adam Xu Yue Maon François Wilcock Jeremy

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.46, Iss.7-8, 2012-07, pp. : 965-993

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Corporate Social Responsibility as a Dynamic Internal Organizational Process: A Case Study

By Bolton Sharon Kim Rebecca O’Gorman Kevin

Journal of Business Ethics, Vol. 101, Iss. 1, 2011-06 ,pp. : 61-74

Springer Publishing Company

Access to resources Recommend Favorite

Meaning of corporate social responsibility in a local French hospital: a case study

By Kakabadse Nada K. Rozuel CÃšcile

Society and Business Review, Vol. 1, Iss. 1, 2006-01 ,pp. : 77-96

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Public Relations Leadership in Corporate Social Responsibility

By Benn Suzanne

Journal of Business Ethics, Vol. 96, Iss. 3, 2010-10 ,pp. : 403-423

Springer Publishing Company

Access to resources Recommend Favorite

Corporate social reporting: The Hershey Company's Corporate Social Responsibility Report: a case study

By Setley David M.

International Journal of Social Entrepreneurship and Innovation, Vol. 1, Iss. 4, 2012-01 ,pp. : 392-403

Inderscience Publishers

Access to resources Recommend Favorite

Corporate social responsibility to build strong Brazilian bank brand

By Scharf Edson Roberto Fernandes Josiane Kormann Bruno Diego

The International Journal of Bank Marketing, Vol. 30, Iss. 6, 2012-09 ,pp. : 436-451

Emerald Group Publishing Ltd

Access to resources Recommend Favorite