Theory construction and data analysis in marketing communication: A facet analytical approach

By Hornik Jacob   Cohen Erik   Amar Reuven  

Journal of Marketing Communications, Vol. 15, Iss. 1, 2009-02 ,pp. : 35-54

Routledge Ltd

Access to resources Recommend Favorite

The Sociology of Consumption: The Hidden Facet of Marketing

By Cherrier Hélène   Murray Jeff B.  

Journal of Marketing Management, Vol. 20, Iss. 5-6, 2004-06 ,pp. : 509-525

Routledge Ltd

Access to resources Recommend Favorite

Some Exploratory Models for Assessing Small Firms' Marketing Performance (A Qualitative Approach)

By Carson David  

European Journal of Marketing, Vol. 24, Iss. 11, 1990-11 ,pp. : 8-51

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A Stakeholder Approach to Marketing Management Using the Value Exchange Models

By Miller Richard Lee   Lewis William F.  

European Journal of Marketing, Vol. 25, Iss. 8, 1991-08 ,pp. : 55-68

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumers' evaluations of an international airport: a facet theoretical approach

By Hackett Paul   Foxall Gordon  

The International Review of Retail, Distribution and Consumer Research, Vol. 7, Iss. 4, 1997-10 ,pp. : 339-349

Routledge Ltd

Access to resources Recommend Favorite