Author： Jobber D.
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.8, Iss.2, 1993-12, pp. : 158-167
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Services advertising: the agency viewpoint
Journal of Services Marketing, Vol. 15, Iss. 2, 2001-05 ,pp. :
Access to resources
Recommend
Children's Understanding of Television Advertising Intent
By Lawlor Margaret-Anne Prothero Andrea
Journal of Marketing Management, Vol. 19, Iss. 3-4, 2003-04 ,pp. :
Consumer Response to Corporate Environmental Advertising
By Davis Joel J
Journal of Consumer Marketing, Vol. 11, Iss. 2, 1994-02 ,pp. :