Are multinationals localizing their web sites?: The link between managerial attitudes and MNE web content

Author: Singh Nitish   Baack Daniel W.   Bott Jennifer P.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1056-9219

Source: International Journal of Commerce and Management, Vol.20, Iss.3, 2010-09, pp. : 258-267

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Abstract