Branding: perceptual effects on consumer evaluations

Author： Field J. Robert   Bergiel Blaise J.   Giesen J. Martin   Fields Courtney L.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1059-5422

Source： Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, Vol.22, Iss.3, 2012-05, pp. : 251-260

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