Ethical Positioning Index (EPI): an innovative tool for differential brand positioning

Author: Sagar Mahim   Khandelwal Rishabh   Mittal Amit   Singh Deepali  

Publisher: Emerald Group Publishing Ltd

ISSN: 1356-3289

Source: Corporate Communications: An International Journal, Vol.16, Iss.2, 2011-05, pp. : 124-138

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract