Sports advertising in print media: the case of 2000 Olympic Games

Author: Kambitsis Chris   Harahousou Yvonne   Theodorakis Nicholas   Chatzibeis Giannis  

Publisher: Emerald Group Publishing Ltd

ISSN: 1356-3289

Source: Corporate Communications: An International Journal, Vol.7, Iss.3, 2002-08, pp. : 155-161

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Abstract