Integrated marketing communication: from tactics to strategy

By Holm Olof  

Corporate Communications: An International Journal, Vol. 11, Iss. 1, 2006-01 ,pp. : 23-33

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Integrated marketing communication and postmodernity: an odd couple?

By Christensen Lars Th°ger   Torp Simon   Firat A. Fuat  

Corporate Communications: An International Journal, Vol. 10, Iss. 2, 2005-06 ,pp. : 156-167

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The integrated web-based marketing communication model: a South African case study

By Barker Rachel   Angelopulo George  

International Journal of Technology, Policy and Management, Vol. 4, Iss. 1, 2004-05 ,pp. : 53-62

Inderscience Publishers

Access to resources Recommend Favorite

Outsourced marketing: it's the communication that matters

By Walker Matthew   Sartore Melanie   Taylor Robin  

Management Decision, Vol. 47, Iss. 6, 2009-06 ,pp. : 895-918

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Integrated communication: a theoretical perspective

By Whittaker Craig  

Corporate Communications: An International Journal, Vol. 1, Iss. 3, 1993-12 ,pp. : 17-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite